for businesses of
to download your recession survival score card. You can also download
the Recession Survival 'What Next?' checklist by clicking here.)
It does not matter how you package it. When you take stock there
will always be recessions. They are the gloom phase of the boom
and gloom cycle.
For most businesses it is not possible to avoid a recession but
it may be possible to survive. As usual the business organisations
of all sizes will be left to their own devices to get through. Previously
they will have built up and sustained their operations through their
own initiative, hard work, leadership, contacts, tenacity and good
fortune. And so they will need these same characteristics to determine
how to survive a “downturn in economic circumstances.”
All businesses are different in their needs, circumstances and
aspirations and these may change for each stage of a recession,
stutter, dip or crash. So there are neither silver bullet nor one-size-fits-all
In this volume readers can join Oliver Aichbee (Ollie) from a design-based
business with his colleagues and advisors as they do some thinking
and research about a possible recession and then consider over twenty
Top Kit Tips which can be adopted or adapted or rejected or confirmed
as taking place to form the basis of their bespoke Recession Survival
Kit. And you can do the same.
There is a wealth of sensible ideas with explanations, listings,
illustrations and a checklist to formulate and prioritise a kit
from scratch or confirm that current proposals are on the right
lines. Positive businesses may also use the survival processes to
rationalise, refocus or energise – partially or wholly.
There will be casualties from any recession so that is addressed
also. Good luck! – you will probably need it.
First published in 2008 this edition has been revised and expanded
to cover businesses of all sizes.
This book is also complimented by a series of talks and presentations
from dashdot on business survival and recovery.